Your Brand Presence Elevated
As a leading Advertising Agency, we specialize in crafting comprehensive strategies that will elevate your brand presence and drive results. Our team of creative minds and strategic thinkers are dedicated to delivering tailored solutions that resonate with your target audiences and leave a lasting impression.
GET TO KNOW US
Meet Our Founder
In 2020, Yaniv Silelnikov embarked on a mission to revolutionize digital advertising with the founding of Media Minds. With over a decade of experience in the advertising industry, Yaniv has consistently pushed the boundaries, turning innovative ideas into powerful campaigns that drive results. Media Minds isn't just another agency—it's a hub of creativity and strategic brilliance that elevates brands to new heights.
I invite you to join me on this exciting journey. Together, let's navigate the ever-evolving landscape of media planning and buying, transforming challenges into opportunities with our expert guidance.
Experience
Brands Serviced
Our Mission
At Media Minds, our mission is to empower businesses of all sizes with dynamic and effective media strategies and executions that drive growth and enhance brand visibility. We are dedicated to not only delivering impactful solutions but also to educating our clients, demystifying the complexities of advertising, and simplifying the process.
Our commitment doesn't stop at campaign execution; we aim to be your trusted partner. We provide insights and knowledge in an easy and digestible way, ensuring you can confidently know that your dollars are being used most efficiently.
Our Vision
Our vision at Media Minds is to build a relationship with our clients founded on trust and reliability. By consistently delivering results and providing expert guidance, we aspire to be the go-to partner for businesses seeking strategic and impactful media solutions. Our vision encompasses being more than just a service provider; we want to be the advisors you turn to for insightful and forward-thinking approaches to your advertising endeavors.
Expertise in Media Planning and Buying
Over the course of my decade-long career, I've adeptly navigated the complexities of media planning and buying, employing a data-driven and performance-centric approach. My expertise encompasses a diverse range of media types, including Digital, Social, Out-of-Home (OOH), TV, and Radio.
In my capacity as a digital marketer, I've had the privilege of leading teams within some of the most esteemed agencies in Toronto and New York: Servicing global Fortune 100 clients with 8-figure yearly advertising budgets. Additionally, I played a pivotal role in a digital start-up boasting over $400M in written premiums, demonstrating my adaptability across diverse organizational landscapes.
Strategic Planning
Crafting tailored media strategies to meet your business’ objectives and reach your target audience.
Negotiation Prowess:
Securing favorable ad placements and rates through adept negotiation skills with media vendors.
Performance Optimization
Ongoing campaign data analysis and optimization to ensure maximum effectiveness and increased Return-On-Investment.
Unique Selling Proposition (USP)
Transparency at the Core
At Media Minds, we pride ourselves on providing you with unparalleled visibility into every facet of the media journey. From budget allocation to performance metrics, we believe in openness and uncompromised transparency, ensuring you have the knowledge and insights you need to make informed decisions.
Expertise
With over a decade of experience, we bring a wealth of strategic expertise in varying industries including:
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Finance/Insurance
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B2B
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Consumer Goods
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Consumer Services
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Not for Profit
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Real estate – Home Builders
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Powersports
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Medical Association
Digital Proficiency
Media Minds excels in handling all digital media channels, including SEM, Display, Video, Audio, Connected-TV, Social, and Digital Out-of-Home. Our versatility allows us to tailor campaigns to suit your specific audience and goals.
Client-Centric Approach
Your success is our priority. We pride ourselves on our client-centric approach, collaborating closely with you to understand your business, target audience, objectives, and acting as trusted advisors throughout the advertising process.
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What Sets Us Apart
Proven Track Record
Our founder's track record includes successful management of 8-figure media budgets for renowned clients such as Intuit, CareerBuilder, SC Johnson, Yamaha Motorsports, and more.
Some achievements include:
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Increased one of North America’s largest lighting manufacturers’ social media following by 5x in addition to driving a ROAS of $4.5 – CWI Lighting.
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Delivered an extraordinary 25% year-over-year surge in sales for Yamaha's e-commerce business, reaching an unprecedented all-time high in e-commerce revenue.
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Drove over 1MM visits per month across various digital channels in addition to successfully reducing cost per visit to the website by 72% over 12 months – Sonnet Insurance
Accountability in Action
At Media Minds, we believe in accountability at every stage. Our commitment to delivering measurable results means that we not only set clear objectives but also hold ourselves accountable for achieving them. Through transparent reporting and a results-driven approach, we ensure that your advertising investments translate into tangible success.
Adaptability and Agility
Our size is our strength. Unlike larger agencies bogged down by red tape and bureaucratic processes, Media Minds thrives on agile decision-making. Our nimble structure enables us to make swift and informed decisions, ensuring that your campaigns are dynamic, responsive, and aligned with the latest market trends.
As a smaller agency, we value quality over quantity. You're not just a client to us; you're a valued partner. We provide personalized attention, working closely with you to understand your goals and tailoring strategies that reflect your unique business requirements.
Accountability in Action
Our size is our strength. Unlike larger agencies bogged down by red tape and bureaucratic processes, Media Minds thrives on agile decision-making. Our nimble structure enables us to make swift and informed decisions, ensuring that your campaigns are dynamic, responsive, and aligned with the latest market trends.
As a smaller agency, we value quality over quantity. You're not just a client to us; you're a valued partner. We provide personalized attention, working closely with you to understand your goals and tailoring strategies that reflect your unique business requirements.
Solutions
Analytics and Reporting
We provide comprehensive analytics and reporting, giving you real-time insights into the performance of your campaigns. Our detailed reports help you track key metrics and measure ROI.
Creative Management
We can source and manage creative production for your media campaigns.
Campaign Management
From campaign inception to execution and optimization, we handle every aspect of your advertising campaign with meticulous attention to detail.
Media Planning
We leverage market research, audience insights, and industry trends to craft strategies that maximize your reach and optimize your budget.
Media Buying
With our extensive network and negotiation skills, we secure optimal placements and rates across a diverse range of media channels.